Who deserves the equity you've built-up in your home? Old school methods of marketing (and charging) to sell your home are over, some Agents are late adapters, and must believe it's just easier to do it the same old way. And, how does this help YOU? Some Agents are still pitching the the "industry standard"; and we feel it is time to clean the slate and charge a fair price for a fair and only the necessary service. Find out what is really needed these days to market your property, and what is not. Ask if the National Franchise has "required" budget for print exposure: And ask if the add in the paper is there to market your property or is it just for company branding. Perhaps ask why Agent photos many times are larger than the property photos. Ask if paying higher commissions goes to cover "Franchise fees", "Referral fees", Travel fees to Conventions, etc.; and is this really pertinent to selling your home! Ask if the tools of yesterday are effective today for "YOU"; such as the "Open House" ,"Office Tours", "Flyers", "Direct Mail", etc.: (We think the Open House benefits the Agent more than the Seller, and can present an unnecessary risk to the safety of the Seller). (Our Opinion): At an Open House, the Agent gets to meet all your neighbors, troll for buyers, and use your house as their stage. But there is questionably little control at open houses. Is a slew of unknown and unqualified people, wondering through your home a "good thing" for your personal safety? Petty theft, identity theft, violent or sexual predators, can have easy access to your world; and "is it worth the risk?", is the question. Call or email us: We will put the cards on the table and show you why the "old-standards" are extinct: Why the new rules apply today, and how they will save you money. |